INVINCIBLE - St. James Theatre
The show transferred from the Orange Tree Theatre in Richmond with a weak visual identity so the brief was to create something eye catching that would appeal to a new Off- West End audience. Within the show the clash of class backgrounds is brought to the forefront when working class character Alan shows off his cat painting to the middle class couple Emily and Oliver and seeks their opinion. The title treatment was chosen to reflect this farcical moment and the narrative it develops throughout the show. We enlisted the help of Tom Crowley to create the character illustrations which then determined the colour palette for all branding.
DESIGN INCLUDED: POSTERS / DL LEAFLETS / FRONT OF HOUSE ARTWORK / FOLIO / ADVERTS (CAMDEN NEW JOURNAL / DAILY TELEGRAPH / GUARDIAN GUIDE / INDEPENDENT / RESIDENT MAGAZINE / SOUTHWEST FEST / TIMES / WEST END LIVE / ORANGE TREE PROGRAMME) / WEB IMAGES / CONCEPT DESIGN / TYPOGRAPHY / MERCHANDISE KIOSK / OUTDOOR CAMPAIGN (4 SHEETS / 6 SHEETS / PHONE BOXES) / POST-OPENING CAMPAIGN / INVITATIONS / PROGRAMME / PULL-UP BANNER / THANK YOU CARDS / TV SCREENS